Privacy Policy

1. Introduction

SARTHI ENTERPRISES Ltd ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.

We are a UK-based company and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

• Name and contact details (email, phone number, address)
• Business information (company name, business type, location)
• Communication preferences
• Trade inquiry details and product interests

Technical Information

• IP address and browser information
• Website usage data and analytics
• Cookies and similar technologies

3. How We Use Your Information

We use your personal information for:

• Processing trade inquiries and business communications
• Providing product information and catalogs
• Managing customer relationships and accounts
• Improving our website and services
• Complying with legal obligations
• Marketing communications (with your consent)

4. Legal Basis for Processing

We process your personal data based on:

• Legitimate Interest: For business communications and service improvement
• Contract: To fulfill trade agreements and business relationships
• Consent: For marketing communications and cookies
• Legal Obligation: To comply with UK laws and regulations

5. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

• Service providers and business partners (under strict confidentiality)
• Legal authorities when required by law
• Professional advisors (lawyers, accountants, auditors)

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by UK law. Business communications are typically retained for 7 years for accounting and legal purposes.

7. Your Rights Under UK GDPR

You have the right to:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data
• Restrict Processing: Limit how we use your data
• Data Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

8. Cookies and Website Analytics

We use cookies to improve website functionality and analyze usage. You can control cookies through your browser settings. For detailed information, see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

10. International Transfers

Your data is primarily processed within the UK. Any international transfers will be conducted with appropriate safeguards in compliance with UK GDPR.

11. Contact Information

For privacy-related inquiries or to exercise your rights, contact us:

12. Complaints

If you have concerns about how we handle your personal data, you can lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

13. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.